ENTREPRENEURSHIP AND COMMUNICATION

 KASNEB

ATD LEVEL 1

DICT LEVEL 1

DCM LEVEL 1

ENTREPRENEURSHIP AND COMMUNICATION

TUESDAY: 22 MAY 2018.                                                                    TIME ALLOWED 3 HOURS.

Answer any THREE questions in SECTION 1 and any TWO in SECTION 2.ALL .questions carry equal marks.

SECTION I

QUESTION ONE

a)      (I) with reference to generation of business ideas, define the term creativity. (2 marks)

(ii) Discuss four approaches which an entrepreneur could use to promote creativity in an enterprise. (8 marks)

b)      Highlight five ways in which electronic money transfer could contribute to the growth of global entrepreneurship. (5marks)

c)      Enumerate five causes of poor time management in an organization.      (5 marks)

QUESTION TWO

a)      In relation to business risk:

(i)                 Distinguish between risk avoidance and risk reduction                    (4 marks)

(ii)               Explain four measures that an entrepreneur could put in place to mitigate against financial risk in a new venture   (8 marks)

b)      Discuss four ways in which business location could influence the growth of an enterprise.                                                                            (8 marks)

QUESTION THREE

a)      Highlight four factors that an entrepreneur could put into consideration before taking a bank loan for a new venture.      (4 marks)

b)      (i)   Explain the term international  entrepreneurship           (2  marks)

(ii) Citing four reasons justify why an entrepreneur needs to carry out a feasibility study before venturing into a foreign market.                       (8 marks)

c)      Discuss three benefits that could accrue to an enterprise from evaluation of business ideas.  (6 marks)

QUESTION FOUR

a)      (i) with references to  direct marketing define the term telemarketing   (2 marks)

(ii) Summaries five limitations of using telemarketing.                                  (5 marks)

b)      Explain five non monetary of motivating employees in an organization     (5 marks)

c)      Discuss four reasons why business organizations need to innovate regularly.  (8 marks)

SECTION II

QUESTION FIVE

a)       Summaries five purposes of using headings documents         (5 marks)

b)      Outline five limitation of written communication.               (5 marks)

c)      You have been invited to make a presentation during an investment conference.          

Highlight five guidelines that you could follow to ensure an effective presentation.  (5 marks)      

d)      Assess five causes of semantic barriers in business communication.                (5 marks)

QUESTION SIX

a)   Suggest five ways in which ordinary members could enhance the effectiveness of a meeting                               (5 marks)

b)      Highlight five features of non verbal communication.                 (5 marks)

c)      Explain five benefits of installing computer networks in an organization        (5 marks)

d)      Outline five purposes of preparing an agenda for a meeting       (5 marks)

QUESTION SEVEN

a)      Highlight four challenges associated with compote blogs.                       (4 marks)

b)      Evaluate four against that could accrue to an organization from using electronic postal services.       (8 marks )

c)      Discus four reasons why organization need to enforce business ethics.( 8 marks)