RESEARCH METHODS – MAY 2016

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RESEARCH METHODS – MAY 2016
FRIDAY: 27 MAY 2016

Answer ALL questions. Marks allocated to each question are shown at the end of the question
QUESTION ONE
(a)     Analyse six challenges encountered in the formulation of a research title. (6 marks)
(b)     Examine three advantages and three disadvantages of observation as a method of data collection. (6 marks)
(c)     Discuss four types of research design. (8 marks)

QUESTION TWO
(a)     Examine four qualities of a good research. (4 marks)
(b)     Discuss eight limitations of the case study method of research design. (8 marks)
(c)     XYZ Ltd., a manufacturing firm, is concerned with the declining sales of one of its products. The marketing manager is considering engaging a researcher to find out the cause of the declining sales.

Explain four merits and four demerits of engaging an internal researcher for the above assignment. (8 marks)

QUESTION THREE
(a)     Distinguish between a “type I error” and a “type II error” in formulating research hypothesis. (2 marks)
(b)     Examine four challenges encountered by researchers in data collection. (4 marks)
(c)     Summarize six practical guidelines that a researcher should adhere to in order ensure ethics in research. (6 marks)
(d)     Collected data is known to be “raw” information and not knowledge by itself. It therefore has to be well organized in various stages.
With reference to the above statement, explain the steps involved in organizing raw data into knowledge in research. (8 marks)

QUESTION FOUR
(a)     Explain five steps in the sampling process as used in research. (5 marks)
(b)     Highlight five factors that should be considered in determining the sample size. (5 marks)
(c)     Discuss six characteristics of a well written research report. (6 marks)
(d)     Describe four conditions under which the use of qualitative research is most appropriate. (4 marks)

QUESTION FIVE
(a)     Explain four steps you would follow in writing an effective background to a research problem. (4 marks)
(b)     Explain four challenges encountered in writing an effective background in research. (4 marks)
(c)     Discuss the six content chapters of a research project. (12 marks)

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