RESEARCH METHODS – MAY 2016 FRIDAY: 27 MAY 2016 Answer ALL questions. Marks allocated to each question are shown at the end of the question QUESTION ONE (a) Analyse six challenges encountered in the formulation of a research title. (6 marks) (b) Examine three advantages and three disadvantages of observation as a method of data collection. (6 marks) (c) Discuss four types of research design. (8 marks) QUESTION TWO (a) Examine four qualities of a good research. (4 marks) (b) Discuss eight limitations of the case study method of research design. (8 marks) (c) XYZ Ltd., a manufacturing firm, is concerned with the declining sales of one of its products. The marketing manager is considering engaging a researcher to find out the cause of the declining sales. Explain four merits and four demerits of engaging an inte...
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